sales idea marketing “one-pagers”

Need a new idea to use with your producers? Check out the Sales Idea One-Pagers below for a little inspiration! Each of these sales ideas was created based on a winning sales idea from the 2017 Idea Lab Series or other AIN authored presentations that have been “battle tested” with producers to validate their effectiveness. Of course, to really understand the product and strategy behind each of them, you may want to check in with one of the experts at AIN for the back story. If you’re ready to go deeper on any of these, reach out to Matt Tryon at AIN to put you in touch with the right Subject Matter Expert.


  • AIG: 50 Ways to Need your Coverage: PDF | PUB | “50 Ways” Table
  • Global Atlantic: The First-to-Die Funding Approach to a Survivorship Sale: PDF | PUB
  • John Hancock: An Updated Approach to Marketing to Women: PDF | PUB
  • Lincoln Financial: Life Insurance for the Entrepreneur: PDF | PUBData Table
  • Minnesota Life: The IUL Bond Alternative with a Generational Hook: PDF | PUB
  • Mutual of Omaha: Safety Optimization with FIUL: PDF | PUB
  • OneAmerica: Asset Care Annuity Rescue: PDF | PUB
  • OneAmerica: Indexed Annuity Care: PDF | PUB
  • OneAmerica: The Power of Joint Life: PDF | PPT
  • Principal: Don’t Waiver! The Best Disability Waiver Design on the Market: PDF | PUB
  • Principal: The “RMD” Strategy: : PDF | PUB
  • Protective Life: Permanent Insurance for the Cost of Term: PDF | PUB
  • Symetra: The Term Gamble: PDF | PUB